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Influencers 

Influencer Profile – Arushi Patkey

Deepti Singh Chauhan ,

YourInner_Spark

Owner – Arushi Patkey

“❤youtuber✏️Content creator✨actor 📕engg

Drop a mail👇 💌[email protected]

Blog:-yourinnersparkblog.wordpress.com

Catch up my latest videos”

Industry – Fashion       Followers – 13.6k      Following – 922

Arushi Patkey is a fashion influencers having a substantial following. Her first post was on Oct 20, 2014 which received 1 comment and 28 likes. Since then her influence and reach has increased substantially.

 
 
 

Arushi has a large number of influential followers and high engagement on her posts. Therefore, her influence score is high. This score is crucial because a low score might indicate that the profile is fake.

 
 
 
Content posted by Arushi will reach numerous genuine followers because her reach score is 10/10. Even though followers count has its own significance, one must be careful with this metric since for some influencers, these followers may not be organic.
 
 
 
 A score of 10 implies that the influencer posts at least 3 times per week and at least 10 times per month. Since Arushi’s industry is fashion, a 9/10 score is pretty good, but for some industries a lower score might also work. It depends on how frequently the audience is looking for new content.

Given below is the list of hashtags most frequently used by Arushi. As you can see the group consists of both her own hashtags (#yourinnerspark) and industry (#fashionblogger). This helps Arushi establish her brand as an expert in fashion and easily discoverable to the people who are looking out of content in this industry.

Given below is the list of account Arushi frequently tags in her posts. This is beneficial for brand that an influencer is referencing their brand or products. This helps brand increase awareness among Arushi’s followers and it will create more impact coming from Arushi rather than their own advertisements.

Deepti Singh Chauhan

Deepti Chauhan is the CoFounder and CMO of Rank Me Online where she is responsible for sales, marketing and business development activities for the firm. Deepti has worked as a Senior Business Analyst with Cognizant Digital Business Solutions. She has experience working in sales with AkzoNobel India in the decorative paints segment. She has an MBA in International Business from IIFT Delhi majoring in Marketing. She was also a Senior Executive Member of Media Committee at IIFT where her responsibilities included but were not limited to, managing the brand IIFT in any and all forms of media. Prior to joining IIFT, she worked in Samsung in R&D department after graduation from DCE in 2012.