"Two restaurants having similar averages, like 3.24 and 3.26, can be rounded into different half-star categories, 3.0 and 3.5."
Where will you go?
79% of consumers trust online reviews as much as personal recommendations.
73% of consumers say positive customer reviews make them trust a business more.
Only 12% of consumers said they take no notice of online reviews.
Two out of three Internet users put their faith in customer comments on product descriptions
A one-star increase in online ratings results in a 5- to 9-percent increase in an independent restaurant’s revenue.