Monitoring Restaurants Online

"Two restaurants having similar averages, like 3.24 and 3.26, can be rounded into different half-star categories, 3.0 and 3.5."

Where will you go?

79% of consumers trust online reviews as much as personal recommendations.

73% of consumers say positive customer reviews make them trust a business more.

Only 12% of consumers said they take no notice of online reviews.

Two out of three Internet users put their faith in customer comments on product descriptions

A one-star increase in online ratings results in a 5- to 9-percent increase in an independent restaurant’s revenue.

Why Reputation Monitoring?

Big restaurants have a lot of money to improve their image after a disastrous controversy but small restaurants have to be careful about negative reviews because they could prove to be the reason for running them out of business.

A single bad review may often just be a person who got up on the wrong side of the bed, but consistently bad reviews can point to a systemic problem with a restaurant or group of restaurants.

Negative reviews about a franchise can negatively affect all the local outlets. Hence keeping a look out for such reviews is extremely important.