Influencer Marketing

“67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge” – Source: influencermarketinghub


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Influencer Marketing

“67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge” – Source: influencermarketinghub


ORStart 14 day free trial!

Problems:

1. Too Many Generic Influencers present online.

2. Unable to determine actual influence metrics due to buying of fake followers and fake likes on posts.

3. Instagram is a closed network so discovering trending topics and ideas is difficult.

4. Unable to find right ROI generation using influencer campaigns.

Solution:

1. Discover niche influencers pertaining to specific geography, posts and interests.

Noodles, Chinese instead of food blogger

Hubli influencer instead of Karnataka influencer

2. Get a detailed report of the influencer before selection.

3. Use Influencer Score as a metric to measure REAL influence of the influencer.

4. Use Reach Score as a metric to measure REAL reach of the influencer.

5. Use Active Score as a metric to measure the current activeness level of the influencer in the community.

6. Complete campaign analysis of the influencer campaign to understand the brand presence then and now

#grabapair has gained more popularity than #alwayshatke, the hashtags used previously by the brand. The performance of the hashtag was almost as good as the brand hashtag #fbb. The #nationaljeansday also gained high volume and its performance in the given period was comparable to the generic fashion hashtags like #fashion and #style.

Here we compare the performance of the hashtag #grabapair and #nationaljeansday against the fbb’s other hashtags in the period 10th Dec – 16th Dec. As you can see, it gained substantial volume very fast and even though it was referred by the brand very few times, it still managed to gain a lot of traction. As you can also see from the graph, the #alwayshatke hashtag is still going strong.

7. Instagram stories analytics also added to measure the taps forward, backs and exits performance.

Stories Performance

Impression MetricsTotalsTrend
Stories Sent57 2.16%
Story Impressions23,5428.32%
Average Reach per Story4134.55%
Story Interaction MetricsTotalsTrend
Replies1392.96%
Taps Back2405.33%
Taps Forward39730.23%
Exits593.85%