#grabapair has gained more popularity than #alwayshatke, the hashtags used previously by the brand. The performance of the hashtag was almost as good as the brand hashtag #fbb. The #nationaljeansday also gained high volume and its performance in the given period was comparable to the generic fashion hashtags like #fashion and #style.
Here we compare the performance of the hashtag #grabapair and #nationaljeansday against the fbb’s other hashtags in the period 10th Dec – 16th Dec. As you can see, it gained substantial volume very fast and even though it was referred by the brand very few times, it still managed to gain a lot of traction. As you can also see from the graph, the #alwayshatke hashtag is still going strong.
|Average Reach per Story||413||4.55%|
|Story Interaction Metrics||Totals||Trend|