"Almost half of consumers surveyed in 2014 believe reputation is the leading factor when selecting a doctor or a dentist. It is likely those numbers will continue to rise."
Quality of care is the most important review metric consumers take into account when deciding between providers (28%), with ratings (26%), patient experience (26%), and doctor background (21%) following closely behind.
On the administrative side, friendliness of staff was most important (32%), followed by ease of scheduling (22%), billing/payment issues (18%), and wait times (16%).
A 2016 survey conducted by SoftwareAdvice found that 84% of patients who responded use online reviews when evaluating physicians.