Analytics

How Data Analytics help PR Agencies

Forbes once listed Public Relations Executive as the 6th most stressful job in the world. After all, Anticipating, analyzing and interpreting public opinion, counseling upper management, researching, evaluating and implementing strategy is no easy task. A good PR agency can prove to be an excellent strategic partner by being eyes and ears of their clients, […]

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Analytics

How Data Analytics helps Marketing Agencies

Activia Campaign It Starts Inside Nike Campaign Find Your Greatness Pinterest Campaign What If What do all these campaigns have in common? They all contained powerful message. They resonated deeply with their target audience. They were insanely successful. They were inspired by Killer Consumer Insights. A marketer strength lies in his/her creativity. To let your […]

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Bloggers

5 things to keep in mind when you are attending a conference

Created by the people behind Web Summit, RISE conference is known to be the largest tech conference in Asia. Over 15000 people attended the summit along with 700+ startups from 100+ countries working in various industries, showcasing their brilliant platforms and 70 of them got an exciting opportunity to pitch in front of esteemed panel […]

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Analytics

Challenges in Evaluating Marketing Activities’ Performance

After spending months on market research and building a market strategy you have finally launched a campaign you feel is perfect for your brand and audience. Now comes the challenges of actually monitoring and measuring its performance. Is it really going as well as you had hoped. Are people paying attention to it? Responding to […]

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Bloggers, Categories, Do It Yourself, Management, Monitoring

Campaign gone wrong

The marketing aim for every brand is to put out a strong message which will leave the footprints in the mind of the audience about the brand which helps in the brand building and which stays with them. In order to make that message unique, brand thinks of creative content but sometimes it can backfire […]

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