Bloggers

5 things to keep in mind when you are attending a conference

Created by the people behind Web Summit, RISE conference is known to be the largest tech conference in Asia. Over 15000 people attended the summit along with 700+ startups from 100+ countries working in various industries, showcasing their brilliant platforms and 70 of them got an exciting opportunity to pitch in front of esteemed panel […]

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Analytics

Challenges in Evaluating Marketing Activities’ Performance

After spending months on market research and building a market strategy you have finally launched a campaign you feel is perfect for your brand and audience. Now comes the challenges of actually monitoring and measuring its performance. Is it really going as well as you had hoped. Are people paying attention to it? Responding to […]

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Bloggers, Categories, Do It Yourself, Management, Monitoring

Campaign gone wrong

The marketing aim for every brand is to put out a strong message which will leave the footprints in the mind of the audience about the brand which helps in the brand building and which stays with them. In order to make that message unique, brand thinks of creative content but sometimes it can backfire […]

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Bloggers, Categories, Do It Yourself, Management, Monitoring

Role of brand analysis tools in Retail Industry

The Retail industry in India is rapidly growing as well as in the Global market. It has occupied a remarkable position in international as well as a domestic economy. India has high potential in this market. It has a low economic risk and moderate political risk. Brand reputation analytics or monitoring tools are extremely important […]

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Bloggers, Do It Yourself, Management, Monitoring

Instagram Strategy for using Hashtags

Origin of Hashtags Hashtags were brought to Twitter on August 23,2007 by Chris messina.  Before hashtags, pound sign has been used all around the world. So basically the purpose of using hashtags is to draw attention and to promote.  Hashtags got their begin in Twitter as a way of making it easier for people to find, take after, and add […]

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