Category: Analytics

Analytics

5 Reasons Small and Medium Businesses Should Care About Analytics.

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Many small and medium sized companies have no clue which of their marketing tactics are driving traffic to their sites. They simply throw digital marketing tactics at the wall and hope something sticks. They have so much on their plates that it’s hard to keep their eyes on what’s actually working well for their business […]

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Analytics

How Data Analytics help PR Agencies

Forbes once listed Public Relations Executive as the 6th most stressful job in the world. After all, Anticipating, analyzing and interpreting public opinion, counseling upper management, researching, evaluating and implementing strategy is no easy task. A good PR agency can prove to be an excellent strategic partner by being eyes and ears of their clients, […]

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Analytics

How Data Analytics helps Marketing Agencies

Activia Campaign It Starts Inside Nike Campaign Find Your Greatness Pinterest Campaign What If What do all these campaigns have in common? They all contained powerful message. They resonated deeply with their target audience. They were insanely successful. They were inspired by Killer Consumer Insights. A marketer strength lies in his/her creativity. To let your […]

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Analytics

Challenges in Evaluating Marketing Activities’ Performance

After spending months on market research and building a market strategy you have finally launched a campaign you feel is perfect for your brand and audience. Now comes the challenges of actually monitoring and measuring its performance. Is it really going as well as you had hoped. Are people paying attention to it? Responding to […]

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