“The Great Indian Festival” aka Amazon Vs “The Big Billion Days” aka Flipkart!
During the recent Indian festive seasons, retailers registered about 40% of their annual sales of clothes, electronics, automobiles, and household items.
This season, the e-commerce industry is targeted $3 billion in sales overall.
Nearly 50% of the respondents said they picked Flipkart, while only 40.6% chose Amazon.
What Amazon said After the Great Indian festival sale :- “If all the Lego Bricks bought from Amazon India during Great Indian Festival were stacked, it would be taller than Burj Khalifa “.
They didn’t stop at that. They used many remarkable things like mount Everest, Eiffel tower, combined weight of Indian elephants and empire state building and many more!
“It is a competitive market and both (Flipkart and Amazon) want to talk about themselves that how they are the leaders. It is part of brand building and to tell the market and customers that we are bigger and better that’s why you should buy from us.” – neil patel ( marketing analyst @ watconsult
Steps taken by Amazon & Flipkart
Three things that worked wonders for Flipkart:
That takes Flipkart high.
Step taken by them in Diwali season
After analyzing these ads, we can say that home grown retailer Flipkart, which started as a book selling website around 10 years ago, gives a tough fight to global giant Amazon with online retail experience of over 20 years.
This report is prepared by Rank Me Online, visit to get your own.