How “Customer Insights” lays a foundation for your product development?
In the past Decade, Companies were firstly produce products then they step into the market to sell it. Previously Companies did general research on how to make the product. What to make ?but seldom followed up.
If customers likes their product or not
Are they making suitable and useful products?
But now, in this time, companies research what customers want?
What are their requirements and expectation for a product?
Exactly what is consumer’s demand for a product?
At what price they are ready to buy?
At which place the product would be sold?
And Through which promotion source?
Customer’s reviews are most important for companies because they are keen to know the feedback so that they can analyse the reviews and take out the most unsatisfactory aspect out of a review and can make improvements to develop their product. Product development is vital for making it unique.A product is never complete if it doesn’t stop getting complaints, a product is complete when there is a sway in the market for their product.
Businesses adopts this strategy to develop there product and services. Now a days, Consumer reviews are the foundation for product development. Due to the advancement of technology, it is very easy for businesses to gather reviews and ratings. Even customers are likely to show up their excitement if they like a product or show their aggression if left dissatisfied.
Review analysis is not rigorous to find which review gives insights into actionable changes and which reviews are incomplete. There are many tools available which help to find the reviews with artificial intelligence named RankMeOnline and says about your brand reputation, gives your reputation report along with reviews and complaints report which helps you to analyse reviews and make actionable decisions.
Here are some of the actual reviews which helps us to learn how to analyse the reviews manually.
JBL Flip 4 Portable Wireless Speaker with Powerful Bass & Mic (Black)
Subject-Go for it guys this thing got some bass. I loved it
Published by-Mohit 
Published on-23 December 2017
Review by User-Excellent bass loved it… These speakers rock the whole room.. I invested first time in such costly music instrument and I am happy that they are worth it. The design is very nice fits in one hand and awesome sound quality. I purchase white colour and look and feel is cool.
https://www.amazon.in/JBL-Portable-Wireless-Powerful-Black/dp/B01MSYQWNY
Review Analysis-“Excellent Bass” is the product feature appreciation.”These speakers rock the whole room.. I invested first time in such costly music instrument and I am happy that they are worth it” It’s users opinion. The whole review does not give any actionable insights to work on or to improve on.These type of reviews are not suggested for review analysis
JBL Flip 4 Portable Wireless Speaker with Powerful Bass & Mic (Red)
Subject-Paisa vasool
Published by-Vishal mistry Published on-6 March 2018
JBL has produced the best piece so far. What an amazing audio quality. Loved it. Bass quality is superb. Even on maximum volume, sound output is Crystal clear. Highly recommend to all music lovers.
https://www.amazon.in/JBL-Portable-Wireless-Powerful-Red/dp/B01NAIV5N
Review Analysis-The whole review does not give any actionable insights to work on or to improve on.These type of reviews are not suggested for review analysis. A user is just sharing his good experience with others.This type of reviews helps a customer in making their buying decision whether to go for the product or not.
JBL Flip 4 Portable Wireless Speaker with Powerful Bass & Mic (Black)
Subject-Great Sound Quality Worth ProductPublished by-Amey Published on-31 December 2017
product was delivered in time.Excellent case provided by JBL in terms of the packaging itself.Although expensive, the product quality and sound is too good. The sound doesn’t faulter at high volume. Bluetooth connectivity is very good too.The depth of the sound and bass is awesome compared to other similar products of various brands. Surround sound effect is also great!!Haven’t tasted the water resistant ability.Battery life is sincerely good.Mic for the phone isn’t good.This review is for this product which is almost a couple months old with me
https://www.amazon.in/JBL-Portable-Wireless-Powerful-Black/product-reviews/B01MSYQWNY?pageNumber=3
Review Analysis-” Although expensive” it gives the insights of action that the product price could be better and revised.” the product quality and sound is too good. The sound doesn’t faulter at high volume. Bluetooth connectivity is very good too.The depth of the sound and bass is awesome compared to other similar products of various brands” it means the product features are best according to the other products available in the market.no action needed on this.”Mic for the phone isn’t good” this line gives the base for improvement in product’s mic feature.This type of reviews are worthwhile considered for analysis to make improvements.
Redmi Note 4 (Dark Grey, 64 GB) (4 GB RAM)
Subject-Moderate
Published by-Deepak more Published on-10 May 2017
Good product…poor delivery by Ekatr
I got my order on 30 April which I had collected personally from Ekart Borivali office.
Process:- 4GB RAM gives awesome speed.System does not hang.
64 GB ROM is good at this price
Battery backup is very good
CONS:- Brightness is really problem..sometimes screen gets black & again u need to adjust the brightness.
Battery is very slow charging. U need to buy another Fast charging Charger for that.
https://www.flipkart.com/redmi-note-4-dark-grey-64-gb/product-reviews/itmeqg88cnhyyuaf?page=6&pid=MOBEQ98TWG8X4HH3
Review Analysis-”Good product…poor delivery by Ekatr”, seems no changes or advancement need to be done with the product, but according to the user, the issue seems with a logistic company and unluckily Ekart is Flipkart’s own sister concern. It means this line gives insights of more improvements in delivery but in the other line, it seems, there are other features in a product which needs to improve brightness, battery backup and charger.
HP Ink Advantage DeskJet IA 5085 All-in-One Printer
Subject-Good ProductPublished by-Dilip Panjwani Published on-26 January 2018
Amazing product. Quite prints and smooth and crisp scans + copies
The only issue is taking time to get up a smart app to work on the android phone (using RedMi 4)
Delivery delayed by Amazon as usual – become a usual affair.
https://www.amazon.in/HP-Advantage-DeskJet-5085-Printer/product-reviews/B0784N97JJ
Review Analysis-”Only issue is takes time to get up smart app to work on android phone (using RedMi 4)Delivery delayed by Amazon as usual – become a usual affair” here customer shows her/his dissatisfaction and it should be considered for analysis for advancement in product according to user’s requirements.
Mr. Bean’s Pizza, Mansarovar, Jaipur
Subject-Worst unlimited deal ever gotPublished by-Shameless_yash Published on-12 April 2018
I went to bean’s pizza on Sunday with 10 of my friends. in the evening at 8 pm. when we go there first we found out the price is very high than pizza world and modi’s pizza with less types of stater and pizza then when we taste starter its very cold not heated and also very clousy and after that the service takes very much time to bring the pizza and for ice creame that took 25 min for 7 ice creams god hell all. at the time of boll they even charge the cold drink that they written free in their menu .overall its very bad to go there.
https://www.mouthshut.com/review/Mr-Bean-s-Pizza-Mansarovar-Jaipur-review-qtpqttltoqn
Review Analysis-The overall experience of the customer is bad, everything needs to be upgraded.This is the perfect example of correct review analysis, this type of reviews give apprehension for action, gives the clear picture of a root cause of a problem which needs to get fix.
Jade Women Black Heels
Subject-Belt issuePublished by-Verified customer Published on-7 September 2017
I don’t understand how have they designed the belt and buckle. I am not able to buckle it up. Can anyone assist please ??
Review Anlaysis-In this review,it seems product need to be improved to attract the target audience. Customer is facing issue with belt,it simply means Unfit belt and buckle is the base to get changed in the product.
These are examples of consumer reviews and its analysis which can help businesses to analyse reviews manually but if a business go for a tool then it will be more beneficial for any business for development as manual analysis will be very time consuming as compared to review analysis software. Reviw analysis softwares make it more easier and Quick and gives more accurate results. Softwares like RankMeOnline can give whole review report in seconds which makes your analysis 10x simpler.
